CONNECT
Seamless Shopify integration
AdHawk syncs your entire product catalog: titles, images, and inventory. No more worries about outdated product information.
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Secure connection pulls your Shopify product feed automatically
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Continuous sync ensures stock and images stay up to date pulls your Shopify product feed automatically
GENERATE
Ads built directly from your catalog
Fresh ads highlight the best product for the context and user. Every ad is tailored and relevant.
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Product details feed directly into ad copy and design
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Each ad links directly to the advertised product page in your Shopify store, driving immediate, purchase-ready traffic
OPTIMIZE
Smarter with every impression
Performance data flows back into the system, making campaigns more efficient with every click.
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Click-through, conversion, and engagement data train the system in real time
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Winning auction-bidding, ad placement and creative strategies are reinforced, while weak strategies are replaced
SCALE
Personalization at real-world scale
AdHawk makes personalization possible at a scale no team could achieve manually. Every potential customer sees the right product, right design, and right message instantly.
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Each ad is generated from scratch at the moment it’s needed
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AI combines product feed + audience signals + context in milliseconds
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Ads are delivered seamlessly across programmatic channels
AdHawk AI: The First Generative DSP
This isn’t just creative automation: it’s a new advertising paradigm. AdHawk merges ad creation and media buying into one system, where every impression gets its own custom ad.
Creative is generated at render-time, not pre-built
When an ad opportunity opens, AdHawk pulls in the Shopify product feed via API sync, selects the most relevant product (based on tags, pricing, stock, and past performance), and instantly generates copy + image/video assets sized for that slot.
Context and audience signals are part of the design
The system reads details from the environment: site category, ad slot dimensions, device type, geography, and available audience data (cookies, IDs, cohorts). Those signals aren’t just for targeting; they directly influence the creative (e.g., outdoor photos for fitness blogs, seasonal color palettes for holiday browsing).
Media buying and creative work as one loop
Instead of bidding first and serving a static ad, AdHawk fuses the two: the same model decides “should we bid?” and “what ad do we show if we win?” That means creative is shaped by both the bidding economics (expected ROI, budget pacing) and the user context simultaneously.
Every ad links directly to a product page
Each creative is tagged with a dynamic URL that sends the user straight to the exact product being advertised in the Shopify store, not a generic landing page.
After delivery, click-through, add-to-cart, and conversion events are piped back into the system. This feedback retrains models to improve which product is picked, which creative style wins, and how bids should be adjusted next time.
Learning happens continuously
How Shadyside Books uses AdHawk
1. INVENTORY
AdHawk syncs 6000+ books with images and descriptions.
2. ADS
AdHawk picks books for each prospective customer and creates ads that put that product into an appropriate context.
3. CLICKS
When customers see their display ads, the clicks route them to the appropriate product page.